Shop the New Summer Collection From Serena & Lily

Serena And Lily Favorites + Memorial Day Sale

Shop the New Summer Collection From Serena & Lily

IT’S HERE!!!  Serena And Lily, one of my favorite stores, is having their Memorial Day Sale and it starts NOW!  I’m sharing some new things from them that I received and also sharing my favorites with you!  Find your 20% off coupon code here in this post below and get ready to shop away…YAY!

This post contains affiliate links for your shopping convenience. Click here to read my full disclosure policy and here for my privacy & cookies policy.  This post is sponsored by Serena And Lily but all opinions are my own.

Serena and Lily believes living well begins at home.
I couldn’t agree more!  I love being at home and bringing people we love to our home.

They are known for their fresh take on casual dining, their luxurious linens, and their inspired, weather-proof collections that make the outdoors a true extension of your home. From plush beach towels to stylish outdoor sectionals, crisp percale sheets, and coastal counter stools, Serena & Lily has everything you need for Summer, making their Memorial Day Sale one not to miss!

Whether you’re looking to refresh your outdoor space or bring some summer vibes into your home, the Memorial Day Sale is one the the biggest events of the year over at Serena & Lily.

You can save 20% on everything (some exclusions apply PUBLIC Bike, art, gift certificates and final sale items) using the code “SUMMERPREP”. The Memorial Day Sale runs from 5/22-5/28.

My New Serena And Lily Items For Our Backyard

Serena And Lily recently sent me some fun new things, first of which was this gorgeous new Fringed Umbrella in granite/white that I’d been eyeing for a while.  Isn’t it perfect for a garden party?!  We do a lot of those here in the Pacific Northwest.

  I’ve been hard at work out back in my garden.  This umbrella is perfect for a coastal look but it looks gorgeous too in my backyard with the wetlands as a backdrop.

  I love how they coordinate with the look of an oval table and gray and white bistro chairs!

Ideally, the Galvanized Umbrella Stand is probably the best (which I need) but you can also use the Crosby Table Umbrella Stand.

Serena And Lily Beach Towels

The must-have accessory of the summer season are the Serena And Lily beach towels!  Aren’t they the cutest?!

I have the Sydney Beach towelin Smoke with the yellow tassels and I couldn’t love them more!  For next to the pool, at the beach, or water balloon fights….we can’t live without them.

  Our summer will be that much more stylish and they are so so soft.  They have so many different styles of their gorgeous towels so I’ll link them below.

  Now is the time to stock up on them with that great discount!

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Serena And Lily Outdoor Favorites

I mean, where do I start…I have so many!  But I really love their outdoor collections right now since I have outdoor living on my mind.  This particular group below is my favorite.  It’s what I want for our patio addition that I’m designing right now.

{click on image to shop}

Other Serena And Lily Favorites

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—-Don’t forget, your 20% off coupon code to Serena And Lily is:—-


Out & About: Summer Collections Preview from Serena & Lily

Shop the New Summer Collection From Serena & Lily

May 23, 2019 — By Meg Fox  

The Serena & Lily storefront | Warm, friendly and engaging, Gray Malin is as authentic as his fine art photography. Stay tuned for my conversation with Gray in a future blog.

Inspiration is everywhere at Serena & Lily’s Summit Design Shop.

Last week it was a little extra special with fine art photographer Gray Malin stopping by to discuss his newest release, Italy: a coffee table book that captures the stunning beauty of the Italian coast photographed by land, sea, and air.  And Serena & Lily was the ideal venue to set the scene with charming vignettes inspired by favorite getaways real or imagined.

Two lucky guests took home a custom Serena & Lily x Gray Malin sling chair. It wasn’t me!

Design takeaways from the shop’s summer state of mind

Loving the casual, yet sophisticated vibe of crisp white woodwork, a chunky woven coffee table, beaded chandelier and fabulous vintage sailboat artwork.

A great juxtaposition of texture and form, this dining table, made of reconstituted stone, and rattan chairs are perfectly at home indoors or out on a patio.

What’s more efficient — or fun — than built-in bunks? This compact setting offers plenty of design inspiration with shiplap walls, sconces for easy reading, soothing neutral bedding and smart storage underneath.

Galleries feature vintage pieces, framed canvas prints, photography and original works of art, some by New Jersey-based artists.

Giclee prints by artist Theresa Losa of Bay Head,

Seascape paintings by New Jersey shore-based artist Alison Junda.

Ready to ramp up your seasonal décor? Check out some of Serena & Lily’s newest collections:


Hyannis Umbrella – A classic beach day umbrella, decked out in tassels and stripes. Hyannis Surf Chair – This laid-back, low-profile chair was designed with the perfect beach day in mind, with nautical stripes, a light-as-feather-frame, and a shoulder strap for easy toting.

Mallorca Beach Towel – All the plush of your favorite beach towel with hand-knotted fringe detailing.


Avalon Tete-a-Tete – A conversation starter, the Avalon Tete-a-Tete made of airy rattan, has tailored cushions to keep things extra cozy.

Riviera Outdoor Bar Cart – Part bar, part party bucket, this console is ready for outdoor entertaining with an updated powder-coated aluminum frame that’s fabulously weather-friendly

Oceanview Counter Stool – Made of durable banana leaf that’s been handwoven around a sturdy rattan frame, this stool is a nod to island living and brings amazing texture to the counter.


Seabright Linen Duvet Cover – True to its namesake, the original pattern is inspired by the colorful stripes of summer — beach towels, umbrellas and surf tees. The result is a breezy vibe with year-round versatility.

Granada Quilt  – Inspired by classic Indian botanicals and quilted by hand, Granada is available in Moss (as shown), French Blue, Sand and Terracotta.

Positano Linen Bedding Set – Linen is given a colorful new look in shades of Yarrow (yellow) shown, Eucalyptus, Ivory, Terracotta and Vintage Indigo. With linen’s signature breathability, the bedding keeps you cool when it’s hot, and warm on colder nights.

Inspiration, Trends


Serena & Lily’s star turn

Shop the New Summer Collection From Serena & Lily

After all, the home and lifestyle brand is known for its unique approach.

Founded in 2003 by Serena Dugan and Lily Kanter and headquartered in Sausalito, California, Serena & Lily today continues to bring its “fresh, California point of view” to homeowners across the country through a growing force of design shops. 

But it’s not all about beach houses and sunny days, as Allyson McGrath, vice president of design shops for Serena & Lily, shares with us on a recent visit to the Westport spot — on a decidedly un-California- frigid, windy afternoon.

The Hayden sofa takes center stage at Serena & Lily. Courtesy Serena & Lily.

A strength of Serena & Lily, McGrath tells us, is “how this brand flexes.”

“You can live in a coastal bungalow. You can live in a New York City apartment — and a great white sectional is a great white sectional.”

It’s all about, she adds, “investing in these really great pieces. They really translate in everyone’s home.”

And home is the feeling you get when you visit Serena & Lily at the historic Kemper-Gunn House. 

“This building is so special,” McGrath says.

You’ll walk onto the porch of the 1889 property — famously moved across the street from its longtime spot and then thoughtfully renovated — and enter the front door into a sitting room.

It’s only after a moment that you realize you’re not in someone’s home — a deliberate move to “let the customer ‘experience’ our brand,” McGrath says.

“We don’t want to have the traditional retail experience… We want people to feel at home, not that they’re necessarily shopping all the time.”

Instead of being affronted by shelf after shelf of product, here, it’s visiting a friend — make that a friend with impressively good taste.


There’s nothing cavernous or impersonal about what McGrath notes is some 5,100 square feet of selling space spread out over four floors, complemented by a seasonal outdoor seating vignette.

The kitchen, for example, is filled with, McGrath notes, “fun, creative” options for seating. The impression is cohesive, even though McGrath assures, “In this one space, we’re showing seven styles.”

A selection of throw blankets featured at Serena & Lily. Courtesy Serena & Lily.

And that’s how the rest of the tour of the sun-filled rooms proceeds.

All, McGrath notes, is designed to appeal to the varied needs of Serena & Lily’s customers. One might come in with a blank floor plan, another in search of ways to surround an antique dining table purchased in Stamford.

Then, she adds, “We have the customer who just redid their bathroom and wants new towels.”

“We could do your whole home for you or we can help you refresh for the season,” she says, with all team members consulting on design and in-home consultations also available.

“They’re all very strong in their craft, I would say,” McGrath notes of the design advisers.

A second-floor design shop is where it all comes together.

“What we would do is build you a story,” she says, with customers receiving not only swatches but prices and timetables.

“You really go home with a tool,” McGrath says. 

It’s not only helpful but also necessary.

“Home purchases are very considered purchases,” McGrath says.

“I think people are really proud of where they live,” she adds.

“Because of social media, people see more, where you are all the time.”

Un fashion, she continues, where you can wear a different outfit every day, “You don’t get to ‘be someone else for one night’ with a sofa.”


As customers travel the floors, which include a lower-level bedding area and a top-floor pseudo apartment, the Serena & Lily collection comes to life.

“We do show almost all of our upholstery silhouettes throughout the store,” she says.

Options, she says, help the customers visualize how different pieces and styles can work together, with Serena & Lily celebrating textures and a mix-and-match approach.

In a second-floor sitting room, for example, a Raffia-wrapped bookcase is unexpectedly complemented by porcelain and brass room accents.

A room setting at Serena & Lily exemplifies the brand’s mix-and-match approach. Courtesy Serena & Lily.

“It’s really all about the mix,” she says.

The entire interior is changed over twice a year, with interim tweaks. 

“There’s always newness injected throughout the season,” McGrath says. Her goal is always to offer something fresh: “What I really try to do is not replicate the catalog.”

Instead, all the settings serve as an ongoing showcase of how one can live with the brand.

This month, when the Spring/Summer 2018 collection arrives in Serena & Lily design shops — which now number six, with Summit, New Jersey, soon to join the mix — customers will be introduced to new jute rugs, the statement-making Woven Caledonia Bar Cabinet, a charmingly naturalistic Vineyard All Weather Side Table, the sleek Mercer Nightstand, textured Pescadero Pendant lighting and the inviting Palms Chair.

While the pieces are indeed introductions, all remain consistent with the brand’s overall aesthetic.

“We’re not going to be the ‘brown-and-purple’ collection,” McGrath says.

Our tour ends on the top floor, which demonstrates how you can live stylishly in a 600-square-foot “apartment.” The self-contained space encompasses a living room, dining space (complete with an 84-inch table), bedroom — and even a well-appointed powder room.

“I keep finding space in this store — and things to put in it,” McGrath says with a laugh.

The clever integration of beach-inspired décor and a few metallics, she notes, is all about “pushing it a little bit.”

At Serena & Lily, McGrath says customers are invited to explore options at a most relaxed pace.

“If you’re hungry, we’ll order you lunch,” she says. A glass of wine? “How do you take it — red, white, chilled?”

Serena & Lily is at 35 Elm St. in Westport. For more, visit


Serena & Lily designer always on hunt for piece that inspires reaction

Shop the New Summer Collection From Serena & Lily

California-based Serena & Lily has brought its sophisticated and comfy coastal style to Atlanta.

The store: Serena & Lily was founded in 2003 in Sausalito, Calif. Last November, the home and lifestyle company opened its sixth design shop in Atlanta’s Westside Provisions District.

The goods: The 2,700-square-foot design shop feature samples of every style from Serena & Lily’s signature bedding, original textiles, wallpaper, rug collections and a curated assortment of furniture, lighting, outdoor furniture, upholstery and décor, including a rotating gallery of original art.

The services: Design advisors collaborate on any project, big or small. And offers in-home consultations and take-home swatches.

Owners & lead designer: Serena Dugan and Lily Kanter established the company. Kirsty Williams, who joined Serena & Lily in 2012, is senior vice president of design.

Williams, who oversees the vision of the brand, grew up in Scotland and moved to London for art school.

Shortly after graduating, Williams moved to New York where she spent 18 years with Ralph Lauren before moving to San Francisco to help launch William Sonoma Home.

What makes the store different: Spaces are created to feel a home where customers can meander from one room to another and discover their favorite pieces to mix, match and layer.

Popular gifts: Embroidered letter pillow ($98); Avery throws ($398); Alpine flannel sheet set ($188 to $218) and the Fisher dog bed ($398 to $498).

Always on the hunt for: Something that inspires a reaction.


Blogs/websites: Remodelsita; World of Interiors; Elle Décor; EyeSwoon; 101 Cookbooks; Old Brand New; and Vogue.

Instagram: @richard_haines; @nickeykehoe; @daylesfordfarm; @amandacbrooks; @robertleleux; @mydomaine; and @verandamag.

Atlanta area home/design stores: Dixon Rye; Inner Pieces; Kemp Hickey; and Sid & Ann Mashburn.

Places for unexpected finds: Villeneuve-les-avignon in the south of France is a treasure trove of amazing antiques and unusual finds. Also the Paris flea market. When shopping in her own backyard, Summer House in Mill Valley (Calif) is a go-to destination.

Movie/TV interiors: Something’s Gotta Give; The Holiday; The Talented Mr. Ripley; Atonement; and Eat, Pray, Love

Design pet peeve: Designing a room without editing as you go.

Current design obsession(s): Whitewashed wood floors without rugs and slip covers on upholstered pieces.

New (or re-emerging) designs/colors I : Sky Blue, a new colorway in our spring collection. It’s a great neutral that layers beautifully with a variety of colors. It also feels fresh and breezy.

… and looks I am glad to see go: Entire rooms of mid-century furniture. A little goes a long way.

Biggest design mistake I have made: Once painted an entire room red thinking that it was going to be warm and cozy. Instead, it was too overpowering. I ended up painting over the wall with a black and white mural, attempting to be cool.

… and mistake homeowners make: Not surrounding themselves with individual pieces — from a sofa to pillows and sheets – they use and love. If you love the pieces, they will mix together beautifully. If not, your space will feel flat.

Up next: New textiles and furniture pieces that are equally happy indoors or out.

Where to find Serena & Lily:


Instagram: @serenaandlily

– : Serena & Lily

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Friday Favorites starts with Serena & Lily and Bloggers Favorites

Shop the New Summer Collection From Serena & Lily

The title of this blog post is a mouth full! I have too many favorites to share with you this week. I was invited to preview all the Summer changes at Serena & Lily in Westport CT.

I am pretty lucky it is only 20 minutes from my house, I can pop in for some inspiration. We went to lunch at the yummiest spot after (The Cottage if you are local). I typically wouldn’t share pictures of a store on my blog, but it doesn’t feel a store.

It feels I toured the most charming home everrrrrr. And it is pretty fun to see the newest and greatest things in season right now in home decor.

So come take a tour with me and I also asked two of my favorite bloggers to share what their new favorite home decor pieces are that they added to their homes this week! Lots of pictures on this Friday Favorites.

This is the front of the Serena & Lily store. I love the color of the dutch door and those topiaries. I asked on my Instagram and others confirmed that those are Ficus topiaries.

The pillows on the banquette are indoor/outdoor the same as the white ones I own, I love them in navy too. Also this CHANDELIER!!

Love the wallpaper behind the bookcase. Notice the plant on the coffee table that is totally painted white- I saw that in a couple of spots in the store and have since noticed it in other stores and homes. What do you think of this trend? Look for it in a few of the other pics below.

I had to take a picture of these stairs- love how they wallpapered the front. The collection of art up the stairs is one of my favorite things, the art in their store is really unique- you can shop it HERE.

Sweet little window seat with the white hanging chair. It is the smaller version of my double hanging chair.

Now the bedding is obviously set up for a store, but I love the colored rugs at the end of the beds and the leather poufs are darling. I would not have thought to do a rug that- I could totally do this in my daughters bedroom!

Sweetest little nook with wallpaper is just so charming.

I had to share THIS rug– I have used it before for clients. It is not a boring jute rug (I do a boring jute rug) BUT…this one with the silver border, is really fun.

I the roman shades on the windows and all the pillows on this sectional. There is that white plant again….

I LOVE all of their outdoor decor. It is hard to find good outdoor pillows that don’t look cheap! Now do you feel you went to Serena & Lily with me? It is kind of we went shopping:) You can shop everything from their store at their online shop HERE.

Next up for my Friday Favorites-

Bloggers Favorite New Home Decor Piece- Annie from Most Lovely Things

Annie actually works at Serena & Lily and runs a gorgeous blog. She just returned from a trip to Copenhagen, yes I am pretty jealous! This is what Annie said about her new favorite home decor piece-

“I just picked up pottery in Copenhagen from Studio Arhoj.

 We saw it a few design shops Hay Design in Copenhagen and then took a little trip to their Design Studio and bought a few cups and bowls in black & white (of course)!  I also purchased a Kutter candle holder at Hay design It lets you use an ordinary candle and a tea light for just the right amount of Hygge on a rainy day…or any day! ”

I have shared Annie’s banquette here before- her home is one of my ALL time favorites. You can find her pillows and dining chairs HERE.

Bloggers Favorite New Home Decor Piece- Melaine from My Sweet Savannah

Melaine was one of the first bloggers to be-friend me. We often text late at night giving advice and trading secrets. So nice to have support from other bloggers. This is what Melaine had to say about her new favorite home decor piece- 

“I found this jar at a thrift shop literally 2 days ago. I don’t know if it is old or a replica, but nonetheless, I love it! I am a sucker for anything that has a cool label and I knew immediately I wanted to use this for a vase. I clipped some branches from the yard and for less than $5.00 total I have a great arrangement in a really unique vase.”

Love this idea and it just goes to show that you can freshen up your home without spending a lot of money. I am sure walking by that jar and fresh clippings brightens her day and her families!

Thank you for stopping by my blog today! Make sure to sign up to get my blog posts in your email when they go live. I will be sharing more bloggers favorites on my next Friday favorites so stay tuned.

I hope you have a lovely weekend!


Inspiration Behind the Serena & Lily Design Shop

Shop the New Summer Collection From Serena & Lily

It’s no secret that I’ve always had a special place in my heart for Serena & Lily. Their designs, quality and collections are constantly winning my heart over.

When Serena & Lily dropped a little hint that they were planning on opening a West Coast brick & mortar store I was ecstatic.

Not only because I was insanely jealous of the East Coaster that got to shop the Hampton’s store, but because I’m constantly getting asked by clients if they can see Serena & Lily items in person. Problem now solved!

Serena & Lily is opening this Saturday, May 3rd on the ever so lovely Sacramento Street – just a couple blocks down from me. Sacramento Street is the perfect addition to an already budding interiors shopping district. It’s icing on the cake for what I already think is a fabulous place to source for clients.

The Design Shop will focus mostly on designers and clients that want to take a peek at the products – whether it be a bed, fabric, crib or chair in person before purchasing it online.

As you walk into the Design Shop there is a plethora of beautiful items that give you sensory overload – in the best possible way.

I left wanting to wallpaper every corner of my apartment, have a list a mile long of bedding, and don’t even get me started on the drop-dead gorgeous art installation that will be rotating different pieces each month.

Lucky for me, I had the pleasure of sitting down with both founders Serena, Lily and Chief Brand & Innovation Officer Aaron Mutscheller to talk about the inspiration behind the new Design Shop, why they selected Sacramento Street as the home for the West Coast shop, which piece from their collections they love at the moment and much more. 

1.) I’ve been a huge fan of Serena & Lily for years. Tell us how the company started?

LILY: I was out having my second baby and Serena, who was an artist and textile designer, came by the store I owned at the time, Mill Valley Baby and Kids, and left her portfolio.

I came in the next day to show off my new babe, and when I saw her work I was so impressed I called her immediately.

She was a little surprised to hear from me so soon since I’d just had a baby, but we met shortly after and in just a few hours had partnered on about three different business ideas.

2.) How did you decide to branch out into home décor from the baby line?

SERENA: We started with nursery, but never felt that it was strictly a baby line. We felt it was home décor, and the products at the time were for the nursery.  But it always felt a design company, not a baby company.

 Scaling the business is definitely the hardest part, but we developed a pretty clear understanding of who our customer is and what they want for their homes, and we have a clear point of view about the rooms and aesthetic outside of the nursery.

 Our point of view has been consistent across the home, and I think that’s the reason it worked to expand beyond baby.

3.) As you know, I live on Sacramento Street. What made you decide this would be the perfect location for your Design Shop on the West Coast?

LILY: To be honest, we didn’t look at a lot of spaces. We tend to go with our gut on these sorts of things and we just knew Sacramento Street was the perfect spot for our West Coast shop.

It has a neighborhood feel and it’s very walkable, people can wander the street and discover some really amazing boutiques. We love that about this area and we knew it was the feel we wanted for our Design Shop.

We also love that there’s a strong interior designer presence on Sacramento Street. Design Shop is great for that audience.

4.) How will this differ from the Hampton’s location you opened last Summer?

SERENA: The Hamptons store is completely different – it’s the beach story of our brand and Design Shop is the city story. Beach Market is open, airy, breezy, even the smell of the store is different.

You can meander through the space and have many different experiences. Design Shop is more concise and is all about the design experience.

You come in and get inspired by our colors and patterns, and then you roll up your sleeves and immediately start working.

5.) Where do you draw inspiration from for overall concept of this Design Shop?

SERENA: We started with the design concept. There’s so much joy in the experience of designing something new – finding pairs that look great or combinations of things that you love – and we wanted to give that to our customer. We want people to touch and feel and see the products, and you really can’t do that with technology or even through a catalog.

Design Shop is about that experience, the creativity and the joy that it brings to design something you love. We also wanted to dispel the myth that design is only for those who are trained or professional. We have tried to make the design experience intuitive, foolproof and fun. You can never go wrong if you’re creating something that speaks to you.

AARON: In terms of the feel, the shop was actually modeled after our design studio in Sausalito. People are always walking in the space and telling us how nice it is – the light, the smell, the feeling of openness. We wanted the shop to feel the same way.

6.) How will the Design Shop benefit both designers as well as retail customers?

AARON: Design Shop is a workspace where both customers and interior designers can experience the Serena & Lily brand firsthand. All our signature bedding, wallpaper, rug and paint collections, as well as a curated collection of furniture, lighting and décor will be on display.

Anyone working on a design project will benefit from free swatches and design advice on Serena & Lily’s product assortment. We have a hospitality area of the shop where designers can meet customers for appointments, or a family can lounge around while they plan the interiors for their new home.

It’s very casual, and we want to encourage everyone to come and stay awhile.

7.) What kind of merchandise do you plan to have available or is this where customers can come to get samples and see furniture that they might be ordering?

LILY: Design Shop is all about the design experience. When you come in, you will see our latest seasonal product assortment, our library of fabrics, upholstery and bedding, our most popular furniture silhouettes, and a rotating display of art from Art Collection.

You can order in the shop and have a variety of shipping and delivery options. Everything that’s in-stock can be at your house in the Bay Area by the next business day, or picked up at our warehouse in the city of Richmond. We will also have flat-rate shipping options. This shop is all about service.

We want to give you what you need, when you need it, but the approach is not traditional retail.

8.) Right now, if each of you had to choose from your collection, what would be your favorite item?

LILY: I’m obsessed with our Riviera Collection. They’re French-inspired, but the new colors are also very Americana. I especially love the Riviera Bench in Poppy.

SERENA: I love our new Heart PJs. I’m sleeping in them every night and they just get better with every wear.

9.) Lastly, if you could travel to anywhere in the world for inspiration, where would you go?

LILY: Madagascar looks intriguing.

SERENA: It changes monthly, but at the moment I’m pulled to West Africa.  Mali in particular.  And while I’m down there I’d to go to Tunisia and back to Morocco.  Such a rich experience down there, with an incredible textile heritage.

AARON: Changes for me pretty frequently as well. I could go back to Copenhagen any day of the week, but really drawn to Chile and Uruguay lately.  I mean who doesn’t want to travel to a destination where the flag is stripes and a sun!!!

It was such a pleasure getting a sneak peek of the new Design Shop with Serena, Lily and Aaron – they created a stunning shop. I can’t wait til it’s officially open this coming Saturday. If you live in the Bay Area be sure to pop into Serena & Lily  when you find yourself on Sacramento Street. Full disclosure, you’ll leave wanting to re-design your entire house!

Photos by Claire Giffen for Sacramento Street