About The Spruce
At The Spruce, we offer practical, real-life tips and inspiration to help you make your best home. From decorating and gardening advice, to entertaining and home repair how-tos, The Spruce can show you how.
We help more than 30 million users each month find the information they need to retile their bathroom, update their decor, grow their garden, or simply tackle a to-do list. Our 20-year-strong library of more than 14,000 pieces of content helps you spruce up your space, spruce up your yard, and spruce up your home.
The Spruce is part of The Spruce family of sites, including The Spruce Eats, The Spruce Pets and The Spruce Crafts, covering home decor, home repair, recipes, cooking techniques, pets and crafts. The Spruce brand is one of the top 10 largest lifestyle properties online according to comScore, a leading Internet measurement company.
Our 45+ expert writers, including professional contractors, landscapers, chefs, cookbook authors, registered vet technicians, and well known crafting bloggers, have extensive backgrounds and expertise in their topics.
- 2018 Communicator Award, Winner, General Lifestyle
- 2018 W3 Award, Silver Winner, Website Features, Visual Appeal – Experience
- 2018 Davey Award, Silver Winner, Websites-Lifestyle
- 2019 Communicator Award, Winner, User Experience
- 2019 Telly Award, The Spruce x Lowe’s Clever Kitchen Hacks Campaign (Campaign: B2C – Bronze, Single: How-to/DIY – Silver, Single: B2C – Silver)
- 2019 Folio: Eddie and Ozzie Awards, Finalist, Instructional/How-to
- 2019 W3 Award, Winner, Lifestyle Website
All of our writers were carefully chosen for their extensive experience in their subject areas.
At The Spruce, we take great pride in the quality of our content. Our writers create original, accurate, engaging content that is free of ethical concerns or conflicts. If you ever come across an article that you think needs to be improved, please reach out by emailing email@example.com.
Our product reviews are independent and research and product testing — if you visit links within our content, we may receive commissions from your purchases, but we never receive any compensation or consideration for the content of our recommendations. Learn more about our review process below.
Our editorial team has extensive category experience and have worked at leading publications and websites in their field.
Thanks for dropping by! Whether you have a comment or suggestion to share, we look forward to hearing from you. For more general feedback, feel free to reach out by emailing firstname.lastname@example.org as well.
For press inquiries, email us at email@example.com.
If you would rather call us or send us a letter, you can reach us at 1500 Broadway, New York, NY 10036 | 212-204-4000.
We’re always looking for experienced, qualified online freelance writers who share in our mission to provide practical, real-life tips and inspiration to help you create your best home.
Please note that we do not accept unsolicited guest-authored articles, blogs, infographics, or posts.
Email us here: firstname.lastname@example.org
Join our crew of top-notch editors, designers, programmers, and others as we continue to make a difference everyday in the lives of our readers.
The Spruce Pets offers the highest value to advertisers through a combination of scale, credibility, and intent. Interested in advertising with us? Email us at email@example.com or check out our media kit to learn more.
Dotdash brands help people find answers, solve problems, and get inspired. We reach over 90 million people each month, more than 35% of the U.S. online population, according to comScore, and are one of the largest content publishers on the Internet.
Dotdash brands collectively have won more than 50 industry awards in the last year alone, and are among the fastest-growing in their categories. Our brands include Verywell, Investopedia, The Balance, The Spruce, Lifewire, Byrdie, MyDomaine, TripSavvy, Brides, Liquor.
com, and ThoughtCo.
Here is an overview of our properties:
Verywell (Health and Wellness): The Verywell family of brands, including Verywell Health, Verywell Fit, Verywell Family, and Verywell Mind, take a human approach to health and wellness content and are a welcome alternative to hyper-clinical health sites. More than 39 million people use Verywell sites each month to feel better and be healthier.
The Spruce (Home and Food): The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts combine inspiration with how-to advice to help users create homes they love. Collectively, The Spruce sites reach nearly 28 million people each month.
Investopedia (Investing and Financial Education): Investopedia helps investors understand financial concepts, improve investing skills, and learn how to manage their money. Investopedia reaches nearly 11 million people each month.
Lifewire (Tech): Lifewire provides helpful, actionable tech tips, advice, and answers, without confusing jargon. Lifewire helps nearly 10 million people each month get the most their technology.
Byrdie (Beauty): Byrdie is dedicated to all things beauty, inside and out. From hair and makeup to health and wellness, Byrdie takes a fresh, no-nonsense approach to feeling and looking your best. Byrdie reaches nearly four million people each month.
MyDomaine (Lifestyle): MyDomaine makes an aspirational life achievable—and affordable—with curated home-design inspiration, quick and fresh recipes, and healthy relationship advice that awaken a life well lived. MyDomaine reaches 2.5 million people each month.
Liquor.com (Home and Food): Liquor.com is dedicated to good drinking and great living. We inspire,entertain and educate anyone—and everyone—interested in what happens in
the glass and it.
Brides (Lifestyle): Brides inspires and guides our nearly 4M monthly users as they make decisions from pre-engagement through the honeymoon. Brides is committed to bringing you an inclusive look at the world of weddings, with every type of couple, every type of wedding, and every type of celebration.
TripSavvy (Travel): TripSavvy delivers curated expert advice for family and vacation travelers. We help over eight million people each month have the best travel experiences.
ThoughtCo (Education and Information): ThoughtCo is one of the largest and most comprehensive learning, information, and education sites online. ThoughtCo helps 12.5 million people a month become lifelong learners.
Source: comScore, January 2019 US
Read about Dotdash and our family of brands in the news.
6 Home Décor Outlets Every Publicist Should Know
While understanding how to tell a great story is important to any successful media campaign, the truth is that any publicist worth her weight in gold must also know who to tell that story to. In today’s ever-changing media landscape with outlets launching, folding and just so so many influencers and bloggers, this is sometimes easier said than done.
We all know the go-to shelter publications Apartment Therapy, ELLE Décor, Architectural Digest, House Beautiful or HGTV.
But when it comes to pitching and placing interior design products and designer experts, these lifestyle websites should also be on your radar.
Their followings are dedicated, their content is inspiring, and your clients are sure to be grateful when they make their coverage.
Ashley Capp for MyDomaine
Self-described as a “completely shoppable lifestyle destination with beautiful inspiration for the home,” MyDomaine is the spot to find everything from chic product recommendations to great advice. They target a millennial female that is seeking a stylish yet accessible approach towards décor.
What to Pitch: Pitch your design client’s latest launches and collections for their trend-focused coverage, design tips from experts for their “How To” style features and be sure to emphasize things whether the brand you’re working with might be eco-friendly (something they frequently highlight in round-ups this).
Domino covers the latest in interior design, curating market and on-trend products that their readers can easily shop to bring a particular look to life. This outlet blends commerce and content, providing both design inspiration and a shopping section directly on their website. They describe themselves as “the ultimate guide for a stylish life and home.”
What to Pitch: Are your client’s designs already sold on Domino.
com’s online shop? If so, pitch them for a Q&A to chat about their latest design collection or propose a home tour to bring their styles to life.
Domino has plenty of market and trends coverage so highlighting specific products that are new when they launch and that tie-in with a trending style is great for this outlet.
Haris Kenjar for Rue Daily
Rue began as a bimonthly digital interior design magazine and has now transformed into a daily source for all things inspiring. They showcase entertaining tips, décor inspiration and a look at products that can help make your space look amazing.
What to Pitch: Pitch your client’s events, discounts and latest news for their weekly “Links We Love” section. Highlight new seasonal décor for their trend-roundups or pull together a concept pitch for a “How to” feature in their Decorating section.
Rue is also full of dreamy home tours, so if your client has a fantastic space that showcases their designs, be sure to send in your best photos for this column! Keep in mind their aesthetic is contemporary, bright, airy and clean.
Does your client have a stunning new dinnerware collection? Pitch it as a tablescape for their Entertaining coverage.
We all know the Coveteur as a cool-girl destination for the latest in luxury fashion and beauty.
They provide a behind-the-scenes look into the lifestyles of global tastemakers and fashion elite, highlighting not just trends themselves but also the people creating them.
The Coveteur started out as a website posting an inside look into tastemaker’s closets but has grown dramatically. What you might not know is that it’s a great spot to pitch your design clients.
What to Pitch: Working with a super cool founder of a home décor brand? It’s ly that their closet reflects their great taste in design so consider pitching them for a closet tour feature, which will highlight their personality and style while helping readers get to know their brand more. Did you know the Coveteur launched an Interiors section last year? Pitch a home tour with never-before-seen photos of your client’s design studio, office or house.
Anna Powell-Teeter for Lonny
Lonny focuses on providing inspirational but also approachable design advice for their readers. Their coverage ranges from design ideas to market trends. They also feature a vast photo collection of absolutely beautiful homes and gardens.
What to Pitch: Pitch your client’s latest trend-driven styles for their “Ideas” section, highlighting their design purpose and how they help a space achieve a certain look.
Lonny dedicates a whole section of their website to “Home Tours,” so be sure to leverage this angle and pitch your client’s beautiful home space or design studio.
Working with a design pro who is also the face of their brand? Pitch them as an expert and a source for “Tips” and “Advice” features.
Focused on shopping, neighborhood stores and the retail scene, Racked highlights cool shops, the designers behind them, designer collaborations, special events, must-have products and even round-ups of top online shopping destinations in different design categories.
What to Pitch: Is your design client in New York, San Francisco or Los Angeles? Better yet, do they have a freestanding shop or are they opening one? Then Racked is a perfect outlet to pitch.
Oh, and when you send that pitch, remember to embed your absolute best imagery! Not surprisingly, beautiful imagery is going to be critical to bringing your client’s designs to life for any of these outlets. Especially if you’re introducing a brand these editors aren’t already familiar with.
Publisher Spotlight: MyDomaine
# of articles flipped into the MyDomaine Flipboard Magazine: 970+
Interviewee: Sharon Yi, Editorial Director
MyDomaine’s tagline is “the modern woman’s guide to life.” How do you define the “modern woman”?
A woman isn’t just one thing. This is the first generation of women where we’re making just as much as men and are leaders in the workplace and equal partners at home.
The modern woman today is not just a wife, or a new mom, or the boss lady. She’s all of these things and she’s constantly evolving.
The idea of a work/life balance has been thoroughly shattered and we all know now (after painstaking trial and error) that you can’t have your cake and eat it too when it comes to being the mom 100% of the time and the career woman 100% of the time—something’s gotta give. And that’s where MyDomaine comes in.
As she pursues various aspects of her life and evolves from one life stage to the next, MyDomaine is that lifestyle destination that can give you gritty career advice along with a practical guide on how to paint your bedroom with the latest Pantone 2016 color for fall (shark skin gray is a fab choice).
There’s a strong aspirational aspect to MyDomaine’s content. Why do you think these stories resonate so much with your readership?
Our content isn’t pretty for the sake of being pretty.
Every single one of our stories, from home décor to food to career, has aspirational recommendations and the practical way to achieve them.
That’s why we have stories that tell you how to make your studio feel a 5-star hotel and stories that don’t tell you to cook a 3-course meal when you’re getting home at 10 p.m. after a 12-hour shift in the office.
When you’re stretched thin, that doesn’t mean you want to eat or live a slob. It means you can have your beautiful, curated, organized life but in three steps with our brilliant hacks than 10. The aspirational becomes in reach.
What are some of the most popular articles you’ve published?
Oh, there are so many, but the ones that are traffic killers time and time again are the experiences everyone should have by the time they’re 30, what the latest baby names trends are, and how to elevate IKEA pieces, naturally.
Our runaway story that struck gold this past month was a story on how people who are often late tend to be more creative and successful. It spoke to a common experience (being late) and spun it for the positive, which made it highly shareable.
That story received double the amount of shares than views, which means that many people were sharing it just the headline.
Do you conduct any kind of research, informal or otherwise, to determine your editorial strategy? If so, what kinds of things have you learned? If not, what do you perhaps already know about your audience?
We conduct regular surveys with our audience to gather what kind of content they would love to see, but we also closely analyze content performance the platform. Each week, we find that we’re honing in on the makeup of our audience where they find us, whether it’s our newsletter, our page or our homepage. For example, our newsletter audience gravitates towards the straightforward décor stories while the audience wants self-improvement articles that provide life cheats the only 8 TED Talks you need to watch. We also pay close attention to analyzing the behaviors of the audience that we don’t have so as to create content that continues to gain mass appeal.
Speaking of editorial strategy, what’s an editorial meeting at MD ?
We have an hour every week, but we’re always running time.
The weekly meetings begin with a rundown of the top 10 performers from the previous week and we go through analytics and provide takeaways to our team to make sense of the numbers.
The audience development team shares how we’re pacing against the monthly traffic goals and our most shared stories for us to get a better sense of who our reader is. We do a brainstorm at the end of every week that speaks to a tentpole coming up or ask a fun question to spark debate.
What do you strive for in a successful piece of sponsored content?
That it echoes the voice and visual aesthetic of our editorial content, and above all else that it maintains the journalistic integrity that we apply to every story that goes live.
Never would I want to publish a story (sponsored or not) that says something factually incorrect, even if it’s republishing a tagline or copy point provided and paid for by the sponsor.
Branded content should provide service to the reader, as much as any other editorial story, and ladder up to an editorial tentpole that our readers have come to love and expect from us.
A true marker of a successful sponsored story, however, is if it served as the introduction of MyDomaine to a new reader and conveyed not only the MyDomaine mission statement and voice but converted the new reader into a return visitor. That is a metric I’d love to be able to tout.
Which 3-5 stories should someone relatively unfamiliar with MD read right now?
This Is What Happens When You Quit Social Media for 40 Days
How to Pick the Perfect Avocado (You’re Doing It Wrong)
Here’s Where You Could Honeymoon If You Saved on an Engagement Ring
How to Arrange Your Bedroom Furniture for Every Room Size
6 Things Successful Women Never Do in the Morning
The Financial Questions You Should Ask Your S.O. Before Getting Serious
How do you see the site evolving?
We’ll continue to invest and grow in the categories of food, career, travel, finance and relationships.
These are all areas that make up a woman’s life and I’d to say that we can address them all thoughtfully and thoroughly.
Our next step is to create content not for a pan-generic MyDomaine reader, but for each specific platform, catering content just for our audience, our newsletter audience, and more.
Read MyDomaine on Flipboard.
~CarolynG is also reading MyDomaine